The classic game show The Price is Right is making a comeback.
Channel 4, which will be screening it for the first time, has given Alan Carr the task of following in the footsteps of Leslie Crowther and Sir Bruce Forsyth, who presented the show in the Eighties and Nineties.
A pilot is being produced by the channel and production firm Thames — which makes The X Factor and Britain’s Got Talent — and barring any disasters it will be developed into a full series.
A source said: “Alan is seen as the perfect fit for The Price Is Right.
“It’s an iconic programme so Channel 4 want to make sure they are getting it spot-on.
“All being well with the pilot, they will look at bringing it back properly for a full series and even celebrity specials.”
The Price is Right is the world’s longest-running game show, having started in the US in 1956.
The format sees contestants compete to win cash and prizes by guessing the prices of household items.
The UK version has had four hosts since its launch with Leslie on ITV in 1984. He was followed by BOB WARMAN when it transferred to Sky 1 in 1989, then Bruce took over from 1995 to 2001 when it returned to ITV.
Bruce — who has not been seen in public since 2015 and recently spent time in intensive care with a chest infection — presented seven series.
ITV last revived the show in 2006 with I’m A Celebrity winner JOE PASQUALE as host but it was cancelled after just a year due to poor ratings.
New host Alan won’t let that dampen his enthusiasm.
He told me: “I’m so excited to be the new host of The Price Is Right.
“It’s proper bucket list territory for me as I loved it when I was growing up and now for me to be at the helm of such a legendary show is a dream come true.
“It just leaves me with one thing to say . . . come on down!”
The programme is the latest in a string of classic game shows to be revived for a modern-day audience.
Earlier this year The Sun revealed that Blind Date, previously hosted by the late CILLA BLACK, was coming back on Channel 5 after a 13-year absence, with PAUL O’GRADY on hosting duties.
And last month I revealed how another Brucie classic, The Generation Game, would be fronted by former Great British Bake Off stars MEL GIEDROYC and SUE PERKINS on its return to the BBC.