This year’s John Lewis Christmas advert stars Sir Elton John and tells the story of why some gifts are more than just a gift.
The ad, called The Boy and the Piano, starts with a dressing-gown clad Sir Elton gently tapping out the opening bars to Your Song - his first major hit, released in 1970.
Viewers are then taken through key moments in his life, including stadium tours, travelling on a private jet, playing at his local pub and performing at a school.
It ends with four-year-old Elton running down stairs on Christmas morning, unwrapping a gift of a piano given to him by his grandmother - a present that changed his life forever.
We then see Sir Elton playing the final few notes of Your Song, reflecting on his career.
At each stage of his life the performance of Your Song is a recording of Sir Elton’s voice from that time.
The superstar is currently on a Farewell Tour around the US.
Sir Elton, now married to David Furnish, features in the present-day scenes, while five actors take on the role of him at various stages of his life.
It is the second John Lewis Christmas ad to feature Your Song after singer Ellie Goulding recorded a cover for the 2010 campaign.
A stadium scene based on an Elton John gig in Portland, US was entirely recreated using computer-generated imagery.
While other scenes have been based onphotos or recordings throughout the singer's career.
John Lewis looked at more than 300 scripts before selecting the story and contacting Elton John’s management.