A Stone based packaging company has marked its 10th year in business by welcoming Prince Charles to its headquarters.
HRH The Prince of Wales visited Woolcool, to unveil a special plaque to mark the anniversary.
During his visit, Prince Charles, who is Patron of The Campaign for Wool, met staff as well as sheep farming representatives from The National Trust and the British Wool Marketing Board who sell the types of wool used in the company's products.
He was later taken on a tour of the factory where he was told how the business uses sheep wool to create its alternative packaging.
His Royal Highness has been championing the use of wool by fashion designers, retailers and manufacturers since The Campaign for Wool was launched in 2010.
The initiative is a global endeavour which aims to raise awareness amongst customers about natural, renewable and biodegradable benefits the material offers.
Woolcool specialises in the supply of sustainable, insulated packaging for the transportation of temperature-senstive goods for the food, pharmaceutical and healthcare sectors.
Established in 2009, it now boasts a 40-strong workforce and a portfolio of well-known customers such as Gousto, Abel & Cole, Fortnum and Mason, John Lewis, Waitrose and Morrisons.
Last year, Woolcool was also the recipient of a Queen's Award for Enterprise for Innovation.