Opportunities to bring jobs and growth to Staffordshire, Stoke-on-Trent and Cheshire have been promoted at a major conference and exhibtion in France.
Council and business leaders have been showcasing the two counties to property investors from around the world in a bid to attract investment.
Stoke-on-Trent and Staffordshire Local Enterprise Partnership is among 10 Midlands LEPs that joined forces at the show, to promote its portfolio of investment sites from Ceramic Valley to i54, and staging events to showcase the strengths of the area.
Stoke-on-Trent and Staffordshire LEP chairman David Frost CBE said: "MIPIM is a key global platform for attracting inward investment and new jobs for our area and we are looking forward to achieving even greater impact this year by joining forces with our Midlands partners in the Midlands UK pavilion.
"This includes our flagship Ceramic Valley Enterprise Zone, comprising six strategic sites along the A500 in the north of our area, with Branston Locks in the east, and Four Ashes and i54 in the south also featuring in our MIPIM portfolio."
Abi Brown, Deputy Leader of Stoke-on-Trent City Council said: "MIPIM was a fantastic opportunity to talk about developments in the city like the success of Smithfield and the newly announced Unity Walk retail and leisure initiative.
"Coupled with our ambitious £500m capital programme and our bid to be UK City of Culture for 2021, Stoke-on-Trent is proving to be a very exciting place to be for both developers and investors alike."
Cheshire East Council unveiled a future vision for Crewe that seeks to bring 37,000 new jobs to the town by 2043.
Following the announcements about the proposed new HS2 hub station, Cheshire East Council – using a team led by international masterplanners Arup and property experts CBRE is preparing a masterplan, which covers areas of prime development land in central Crewe.
The emerging Crewe masterplan unveiled at a MIPIM property conference showcases new development opportunities and will underpin transformational change, supporting the creation of new jobs and making Crewe one of the UK’s key destinations for growth and investment.
It will also deliver more homes to meet the needs of local people and employers, reflecting one of the prime locations at the heart of the UK and HS2 rail network.