A scheme in Newcastle is aiming to get more people volunteering, as well as visiting local shops.
The Counter Coin scheme was launched by Hometown Plus, the company brought in to revitalise the York Place Shopping Centre - which has now been rebranded as Astley Walk.
The token trading system will be used as the catalyst to inspire people to volunteer at community and charity events, in return for rewards.
For every hour volunteered, that person will earn five CounterCoins with a total equivalent value of £5 - which can be spent at specific outlets within the town centre.
A YMCA project, The Place To Be, is already welcoming volunteers, but now other charities and organisations are being encouraged to sign up to attract new recruits.
Rewards can be redeemed at places including Hippy Hippy Shake, Limelight Lanes Bowling Alley, and Laser Quest.
The intention is to get more people involved in their local community, and increase footfall at shops and businesses.
Hometown Plus are also hoping to make it the start of a 'contribution revolution', to eliminate waste.
There is more information about the scheme here.