Shoppers heading to intu Potteries Centre in Hanley are being told they must wear a face covering.
A new law comes into effect tomorrow (24 July) making them compulsory in shops, supermarkets and takeaways, though there are exemptions for children under 11 and those with disabilities.
Anyone who fail to wear a mask could be fined up to £100.
But bosses at intu Potteries say those who can must wear a face covering when entering and walking around the malls.
Those who don't could be refused entry to the centre, or asked to leave.
They say staff will be on hand to support visitors throughout their visit.
Amy Whittaker, General Manager, said: “Throughout the pandemic, we have been and will continue to do everything we can to make sure intu Potteries is a safe place to visit and work. That includes following the guidance from Public Health England and the Government.
"So far, over 70% of our brands are now open, and we’re seeing more, and more of our visitors returning every day. People are really enjoying being back, and making the most of a little retail therapy.
"In addition to the existing safety measures we already have in place, from 24 July everyone that visits the centre, whether that’s to work or to shop, will need to wear a face covering.
"We know that the experience will feel different, however we hope these measures will help provide all our visitors with additional reassurance.”