Rainbow flags are being displayed across Congleton, as the town prepares to hold its first Pride event.
It takes place in the Bridge Street area of the town centre from 10am to 4pm.
In the evening, many bars and pubs in the local area will also be running their own events in celebration of the day.
The @CheshireFire Rainbow 🌈 appliance has joined our bear 🐻 ready for #CongletonPride this weekend the 20th of July 10am - 4pm town centre, Please come along, take a selfie 🤳 and say hello 👋 🏳️🌈🚒🚑🚓 #OneTeam @CongletonPride @CongletonTown @CheshireEast @PoliceCongleton pic.twitter.com/CkknPcRF1s— Congleton Fire Station (@CongletonFS) July 18, 2019
The team who have organised Congleton Pride say they chose to do so after being told many LGBTQ+ individuals feel unsafe being themselves and expressing their sexual orientation/gender identity.
They are hoping the event will improve understanding, and tackle prejudice.
Congleton Pride chair Ronan Clayton and Congleton Town Mayor Cllr Sally-Anne Holland will open the event with speeches at 10am, before acts take to the stage.