An investigation is underway following a robbery in Leek.
Officers say a man entered the St Edward Street branch of the Leek United Building Society around 1 o'clock this afternoon (2 January), and aggressively demanded cash.
A quantity of money was stolen.
He is described as white, 6ft tall with a slim build.
Police say he was wearing a black baseball cap with a white motif, a black top with a small white motif on the left chest, a black waterproof coat with a hood, black trousers with a small motif on the left top pocket, black trainers, a black scarf covering his face and black skiing gloves.
Writing on Twitter, Chief Inspector Mark Thorley, the Staffordshire Moorlands Neighbourhood Policing team commander, said: "An unusual crime for the area, if you saw anything suspicious please make contact.
"Local officers will remain in the area to provide reassurance and support the investigation."
Anyone with any information should message Staffordshire Police on Facebook or Twitter quoting incident number 257 of 2 January, call 101 or alternatively contact Crimestoppers anonymously on 0800 555 111.