The sixth British Ceramics Biennial is underway at the Spode works in Stoke-on-Trent.
Thousands of people are set to visit the city in the next five weeks with people travelling from all over the world including Japan.
Its expected around two million pounds will be pumped into the local economy.
The festival is expanding this year with work by more than 300 artists and makers and 25 exhibitions and projects in six venues across the city.
Working closely with partners on the Spode Works Site, at Middleport Pottery, The Potteries Museum and Art Gallery, World of Wedgwood and AirSpace Gallery, organisers have commissioned major-site specific projects, involving artists collaborating in the creation of new works in the context of the distinct heritage of the city and with increasing levels of engagement and co-production with resident communities.
The festival brings abundant opportunities for all to make and explore with clay. Throughout the five weeks there will be artists in-situ on each site activating their installations and projects. Their presence brings an exciting sense of performance, adding to the audience experience of layered engagement. With many of the exhibitions inviting reaction, there will be events and opportunities for visitors to reflect and record their responses, to upload and to share with wider audiences bringing visitor and participant voices to the diverse commentary of displays.