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Ed Sheeran launches his own record label called Gingerbread!

 

Ed Sheeran is set to be in competition with Simon Cowell after it was revealed that he has set up his own record label called 'Gingerbread'.

The 'Thinking Out Loud' singer made the announcement during his tour of Australia, his first artist is UK singer-songwriter Jamie Lawson.

"I've set up my first record label, it's called Gingerbread and Jamie Lawson is my first signing".

It's already been a busy week for Ed, he revealed the new video for his latest single 'Bloodstream'... it premiered at YouTube Music Awards - check it out below!