Stoke City have tied up two lucrative sponsorship deals.
Bet365 are the club's new shirt sponsors for the next three years.
The club have also signed a two year deal with Britannia, which is part of the Co-Operative Bank, to work on community initiatives.
Click on the link below to hear the thoughts of Stoke's Chief Executive Tony Scholes.
Download this audio or install Adobe Flash Player to use our player.
Robbie Williams
Let Me Entertain You
2:46am
Download from iTunes
Taylor Swift
22
2:41am
Download from iTunes
Gwen Stefani And Akon
The Sweet Escape
2:37am
Download from iTunes
Matchbox Twenty
Overjoyed
2:34am
Download from iTunes
Alicia Keys
Empire State Of Mind
2:30am
Download from iTunes
Andy Jones
